Email marketing is the act of sending a plug, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer perhaps considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails credible sent to a purchased lead list or a current customer database. The term usually involve sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.